Verilux Music · Sync Licensing Send a brief

Sync glossary · plain English

The email says “MFN.” Here’s what that means for your song.

Search the terms supervisors, reps, lawyers, and clearance teams actually use, with definitions written from a working sync desk.

Brief

A request for music from the person doing the licensing — a music supervisor, an advertising agency, a game studio, a trailer house. A real brief names the project, the kind of music wanted, the media and territory it will be used in, the deadline, and usually a budget or a range. It is the thing a representative is pitching your songs against.

Composition

The underlying musical work — the melody, harmony, lyrics, and structure of a song, independent of any specific recording of it. A cover of your song is a different master of the same composition. In sync, every song has two copyrights that must both be licensed separately: the composition and the master.

Cue sheet

A document the producer of a film, TV episode, or ad submits to the PROs listing every piece of music used in the production, the timecodes, the durations, and every writer and publisher for each cue. Cue sheets are how performance royalties get paid on broadcast uses. If a supervisor licenses your song but the cue sheet doesn't list you correctly, the performance royalties don't reach you.

Easy-clear

A song where somebody other than you has to sign, but only somebody you can actually reach. You control most of it, you know exactly who holds the rest, you have their direct contact details, and you can get their written yes inside 12 to 72 hours — because that is the window a supervisor is working to. A cleared sample puts a song here. So does a co-owned master, a co-administered composition, and an arrangement somebody else wrote.

Easy-clear songs get placed constantly. What loses the placement is not having a second rights holder — it is not knowing who they are, or not being able to reach them before the deadline. See One-stop and easy-clear for worked examples.

Exclusive deal

A sync representation deal in which only one representative has the right to pitch your song to buyers for a defined term. Ownership stays with the artist. A clean exclusive deal has a defined per-song length (one to three years is typical) and an enforceable in-term exit tied to the rep's activity — most commonly a reversion right that lets the artist pull a song back on 30 days' notice if it has sat inactive for a defined window (12 months of no placement and no documented pitching activity is the most defensible bar). See also sunset clause. Distinct from an exclusive publishing deal, which transfers the publisher's share for a term. See the NERD explainer.

Interpolation

A re-performance of a melody, lyric, or hook from an existing song — not sampling the original recording, but re-recording the same underlying material. From a clearance perspective, an interpolation is often as complex as a sample: it still requires permission from the original composition's rights holders, even though no audio was copied.

IPI / CAE number

A 9- to 11-digit unique identifier a PRO issues to every writer and publisher on affiliation. IPI stands for Interested Parties Information; CAE (Composer, Author, and Publisher) is the older name for the same number. Every writer on a song needs one before the song can be registered internationally; every split sheet should include the IPI for every writer.

Master

The specific recording of a song — the sound as captured, mixed, and mastered. The master and the composition are two separate copyrights. In sync, both must be licensed to use the song in visual media. The master owner is often the label or the artist; the composition owner is the writer(s) or their publisher.

Mechanical royalty

A royalty paid to the composition's rights holders when the song is reproduced — historically for physical copies and downloads, and now including interactive streaming in the US. In the US, mechanicals from interactive streaming are collected by The MLC. Mechanicals are separate from performance royalties and from sync fees.

MFN (Most Favored Nations)

A clause in a sync license that guarantees the licensor will not accept a lower fee than the highest fee paid to any other rights holder for the same use. If a supervisor licenses the master at $5,000 and the composition at $3,000, an MFN clause on the composition side would raise the composition fee to $5,000 to match. MFN clauses are common on both sides of a sync deal.

The MLC (The Mechanical Licensing Collective)

The US organization that collects and distributes mechanical royalties from interactive streaming services (Spotify, Apple Music, Amazon Music, and others). Every self-published US songwriter should have a free account at The MLC and register every composition there. Verilux's exclusive-plus-administration tier registers works with The MLC on behalf of its administered artists; every other tier leaves this to the artist.

NERD

NERD is Mark Frieser's term for a Non-Exclusive Retitling Deal — specifically the retitling arrangement described under Retitling. Frieser is the founder of Sync Summit and coined the acronym in his article SyncDeals Vol. III: Much Ado About Retitling, which is the piece to read for the full case against retitling.

In the NERD explainer, we stretch the letters into a wider mnemonic — Non-exclusive, Exclusive, Retitling Deal — because an artist reading a fresh offer usually needs to place it against all three shapes at once. That is our working shorthand for the walk-through, not a replacement for Frieser's original coinage; when citing the term as such, use his definition.

Non-exclusive deal

A sync representation deal in which the artist may be represented by more than one rep at once, and may self-pitch. The artist retains full ownership. Term lengths and notice mechanics vary by agreement: on Verilux's non-exclusive tier each song runs a 12-month term and reverts to the artist at the end of it, on notice of non-renewal that can be served at any time — there is no mid-term withdrawal. The rep is paid a percentage of the sync fee only, on placements the rep closes, and does not touch the artist's writer's share, PRO income, or other collections. Verilux's default tier is non-exclusive.

One-stop

A song whose master and composition can be licensed under a single signature — one person or one entity controls both sides. The word supervisors and reps use most often when deciding whether a song is even worth shortlisting. See the full explainer.

Performance royalty

A royalty paid to the composition's rights holders when the song is performed publicly — on broadcast television, radio, satellite radio, live venues, restaurants, streaming services, and elsewhere. Split into a writer's share and publisher's share, and collected by a PRO. Sync fees do not replace performance royalties: a licensed placement on TV pays both a sync fee up front and performance royalties on every subsequent broadcast.

PRO (Performing Rights Organization)

An organization that licenses public-performance rights for compositions and collects and distributes performance royalties to writers and publishers. In the US: ASCAP, BMI, SESAC, GMR. Every writer must be affiliated with exactly one PRO; each song must be registered with the writer's PRO for royalties to flow.

Publisher / Publisher of record

The entity that owns or administers the publisher's share of a composition. A self-published songwriter is their own publisher of record. A songwriter with a publishing deal has assigned the publisher's share (and sometimes the writer's-share collection) to a third-party publisher for a term. On a split sheet, every writer must have a publisher of record listed, even if it's "self-published."

Retitling

The practice of uploading a song to a pitching platform under a fabricated new title so the same recording can be "exclusive" in multiple places at once. Retitling corrupts PRO reporting, breaks clearance, damages supervisor trust, and often introduces a shadow rights-holder. Reputable US sync agents refuse to retitle. Verilux does not retitle. See the NERD explainer for why.

Sample

A portion of a pre-existing recording used in a new song. Every sample requires separate permission from both the master owner (of the sampled recording) and the composition owner (of the sampled song), and every sample must be declared on the split sheet with the granted percentages. An undeclared sample is one of the most common ways a "one-stop" song turns out not to be. Compare with interpolation.

SoundExchange

The US organization that collects and distributes digital-performance royalties on masters played on non-interactive digital radio — SiriusXM, Pandora, and webcasters. Under statutory law, SoundExchange splits payouts 50% to the sound-recording owner, 45% directly to the featured artist, and 5% to a fund for non-featured performers. Registration and membership are free. A large share of independent artists have unclaimed money sitting at SoundExchange because they never registered. Verilux does not collect on SoundExchange income on any tier.

Split sheet

A signed, one-page document that records who wrote what percentage of a song's composition, including every writer's PRO affiliation and IPI number. Filled out at the point of creation, before the song is released. See the working-desk explainer. Also: the free Split Sheet Generator.

Sunset clause / Shelf clause

A contract clause under which songs the rep hasn't placed within a defined period revert to the artist. The two terms are used interchangeably; both refer to the mechanism that prevents an exclusive deal from indefinitely tying up songs the rep isn't actively pitching. A defined withdrawal right that opens after an initial committed period does the same job without arguing over what counts as activity — that is the route Verilux uses. What you should not accept is an exclusive with neither, which is functionally perpetual.

Sync fee

The upfront payment for a sync license, negotiated per placement. Paid to the master owner and to the composition owner (split by a specific ratio, sometimes governed by MFN). Distinct from performance royalties and mechanicals, which continue to accrue after the placement. Sync agents like Verilux typically take a percentage of the sync fee only.

Sync license

A license that grants the right to synchronize a specific composition and/or master with a specific piece of visual media — a scene, an ad, a game trailer, a YouTube video. Every sync license defines the media, the territory, the term, and the fee. Both the composition and the master usually require separate sync licenses; a "one-stop" song lets a single entity issue both.

Work-for-hire

A specific legal arrangement, under US copyright law, in which someone hired to create part of a work does not retain authorship rights — the hiring party is the author. Common for session players, but requires an explicit signed agreement stating so. Paying someone a flat fee for a session does not automatically make their contribution work-for-hire; a signed work-for-hire agreement is a separate document, and clearance departments will look for it.

Writer's share & publisher's share

Every composition generates performance royalties that are split in two: the writer's share is paid directly to the writer(s) by their PRO and is generally non-assignable; the publisher's share is paid to the publisher of record. A self-published writer collects both. On a split sheet, the writer's-share and publisher's-share columns are two separate 100% totals that describe two parallel ledgers, not two halves of one pie.

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